Different emails for different customers
When you send out an email to your list, you usually send a particular type of message. However, different email recipients usually perceive the email differently. Hence, the importance to design and draft your email message in such a manner that the majority of the recipients understand the crux of the message.
Keeping the same email recipient satisfied from one email to the next is also difficult. This can be a Herculean task, as a person’s perception changes from email to email, depending on his mood and availability of time. However, you can resolve this issue by catching the pulse of the majority. To do this, you need to know the different types of recipients.
Usually, email audiences are of eight basic types. These are: Identifier, Skimmer, Reader, HTML Reader, Mobile Reader, Searcher and Desk Reader.
An identifier will usually check the sender’s address and the subject line before opening the email. If he recognizes the sender’s address and finds he subject line interesting, he will open it. Or else, he will delete the email along with other unwanted emails. That is why is so important to have a great subject line, so that your email is among the few that get opened.
A skimmer will open your email and make an effort to skim through it as fast as possible. He will take note of headings, sub-headings and call for action and accordingly make his decision. Most skimmers to dot enable images, so don’t try to win them over with fancy graphics. Outstanding and concise content usually does the trick.
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