Advice About Direct Company Pitch Presentations, Part 4
Power Point Slide Shows:
1. Slides should be brief: Ideally a single Power Point Slide should not contain more than 1 or 2 images and no more than 5-6 points. Remember MS Word is a better tool to write pages and essays and Power Point is a poor tool for writing long paragraphs. Always make sure you have plenty of plastic business cards prior to your presentation, and to place the plastic cards in a prominent position where the audience can pick them up.
2. Slides are only a visual aid: Continuing on the previous point, remember that the slides are only pointers for you to recollect facts and speak. The slides shouldn’t communicate the entirety to audience, if that is the case, you have no role to play in the presentation, the audience can read it for themselves.
3. Generally keep your slide background to a solid light colour. Remember that projectors don’t show colour as great as your screen and from a distance dark colour fonts on a light background appear clearer. This is the reason why vehicles around the globe have their Number plates in White or Yellow background and with Black colour lettering.
4. Avoid clipart or cartoons unless they are absolutely necessary. Even if you do use them, you are verifications to fonts and colours on individual slides. Continuing on previous point, try to make tweaking only to your Slide Master and let it run across your slide presentation.
7. Reduce the usage of Serif Fonts. Try to use only Sans-Serif fonts for everything in your slides. Typefaces generally fall into two broad categories: serif and sans serif. Serif fonts, such as Times New Roman have little sweeps at the ends of each character stroke that lead a sore eye from character to the next character, increasing reading speed and easing eye strain. Sans serif fonts, such as Arial and Verdana, don’t have these sweeps, as a result, reading is difficult for long passages of text because the eye is not moved from one character to the next.
8. Don’t create your own Power Point templates from scratch. Use the templates that ship out of the box with Power Point and then start verifying them. For example if the background image you want use across all your slides is White based, then start with one of the standard templates that have a white background, replace your background image and build from there. This way you will get the best practice on fonts, colours and alignments for free and you only need to alter things that you don’t like the look of.
9. Most of the projectors are capable of a maximum of 1024×768 resolution, so make your slide presentation look good at that resolution.
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