The Single Word That Will Skyrocket Your Response
This copywriting tip might just be the best one you have ever picked up. I recognize that’s a daring claim but this thing is so influential… it has completely transformed my business. You are gonna yawn and claim you are familiar with this, but please, stick at it and read the rest of this post because believe me when I say to you that you’re almost absolutely undervaluing this <a href=”http://www.salescopyquickfix.com/blog”>copywriting tip’s</a> capacity… and that’s presuming you are even exploiting it.
Can you guess what is it? It’s the word “free”. Now, I know you are aware everyone loves free give-aways and that giving prizes away for free as a bundle for your main product can skyrocket its worth. That’s not what I am going to talk about here. I will assume you understood that.
The copywriting tip I am going to talk about is an idea somewhat deeper than that… although it basically necessitate giving things away for free. If you are uncomfortable with giving things away for free, now is a wonderful moment to leave (what sort of a marketer are you?). Even if you have utilized the “free” trick in the past to persuade people to purchase your products, I am pretty certain that you have underestimated its power.
To demonstrate how prevailing the word “free” is, allow me present you an example. Let’s suppose you participate a sweepstakes to win discounted coupon and you won. You are presented 2 alternatives:
Option 1: You get a $10 voucher, free.
Option 2: You get a $20 voucher… for $5.
Which would you decide on? Yeah! Majority of people would have selected alternative 1… when indeed alternative 2 is a great deal higher value - you get $15 free as opposed to $10!
Now do you start to get what I am talking about at this point? But it does not stop there…
Now, suppose I presented you with
Option 1: You get a $10 voucher for $1
Option 2: You get a $20 voucher for $4.
Which would you decide on now? Majority of people would have selected option 2! It’s the exactly the same deal if you see it rationally! Do you see the big difference between $1… or even $0.10 and free?
Let’s suppose you are shopping in Amazon for a book. You came upon your book and you press the “check out” button but you found you are only $5 to free delivery. What do you do?
You purchase one more book! And as opposed to achieving the $20 mark for free delivery, you squander $30 - a further $15 - to conserve $5 on delivery.
I have seen this copywriting tip exploited time and again in big corporations… why? Because they increase sales! When Amazon established their free delivery, they observed a large surge in proceeds!
Can you use this in your marketing? Can you afford NOT to get rid of delivery cost (local)? Or maybe you can give away tiny bonuses when a customer hits a certain point.
If you implement this copywriting tip, odds are good you will see a large boost in sales… just make sure you are ready for it!
Filed under Internet Marketing