Enhancing Your Trade Show Display With Video Marketing !
Video Editing
Far too many exhibitors are happy to use the me too marketing approach. With shows that entice hundreds or even thousands of exhibitors, there are very few that seem to stand apart from the crowd. Most businesses that exhibit at tradeshows do so in the form of the industry standard, namely, get a booth, set up a trade show display, print some graphics for the back wall, and hope that the personnel working the booth are engaging enough to catch the attendees attention and effectively communicate the main message for the show, etc, etc, etc.
Video Production
First, your business can put its best foot forward in a totally controlled manner through the process of video editing because the video is shot before the show itself with images of the home office, examples of a new product or service in use, or even an interview with a company principal sharing the vision of the future and the perks of doing business with you.
Next comes the question of motion and sizzle. Well created video production uses movement, sound, color, and creative editing. These elements are a primary factor in attracting attention from passing traffic.
Third, it provides what one might call the perfect salesperson and qualifier for your booth. It can literally serve as an extra sales representative. Think in terms of the “perfect presentation”, every time. A presentation made in the same way, same style, same information, as you originally designed it every time.
Regenerative Marketing.
Video Advertising
A new concept has been created. What regenerative marketing does is convert the trade show booths video content to streaming video and placing it in a predominant position on the company website. Simply put, it is the ability to take the company’s initial message, as used in the tradeshow(s), and make it available to anyone who either on their own, visits the company website, or is directed there by any means such as company sales reps, e-mail campaigns, postcard flyers, etc. Thousands more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than you competition.
The “We Were There” sizzle on the web site shows your web viewers that you are an active business. Informs attendees of the previous show that they “may have missed you and should put you on their calendar for the next show. There is nothing more dynamic than showing a company active and a player through of motion, sound and color and your message is available 24/7, 365 days a year. The trade show and web site become integrated and completely seamless.
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